My career spans decades of design leadership across agencies, startups, consulting, and product development. By operating at the intersection of theory and practice, I help clients navigate a hyper-competitive landscape where vision, data, and physical experiences collide.

What I offer

My strength lies in distilling high-level complexity into clear, actionable paths forward. I provide the creative guidance to brands, teams, and individuals in order to bridge the gap between where they are today and where the market is going tomorrow.

  • Bridging the gap between digital systems and physical goods, with a specialized focus on running shoe and systems performance innovation.

    • Prototype iteration: Overseeing early builds to test geometry, materials, and structure.

    • Performance testing: Conducting real-world athletic wear-testing for high-mileage readiness.

    • Systems innovation: Designing the digital frameworks that support physical product ecosystems.

    • Market fit: Analyzing segments and competitors to isolate positioning opportunities.

  • Providing an objective lens to evaluate, refine, and accelerate your brand or product trajectory.

    • Roadmap audits: Evaluating product pipelines to align vision with execution.

    • Prioritization: Cutting through organizational noise to identify immediate next steps.

    • Prototyping: Communicating ideas and concepts through tangible workflows across various levels of fidelity.

    • Executive alignment: Translating technical design challenges into clear action.

  • Bridging the communication gap between creative teams and executive leadership to drive organizational sync.

    • Cross-functional workshops: Leading structured sessions for technical, product, and business stakeholders.

    • Executive summaries: Translating complex workshop data into concise leadership briefs.

    • Stakeholder education: Demystifying design and product roadmaps for executives.

  • Guidance for professionals looking to navigate transitions and scale their creative impact.

    • Skill audits: Analyzing core strengths and defining a clear focus for moving forward.

    • Career pivot strategy: Mapping existing skillsets into new creative territories.

    • Creator integration: Navigating the creative and technical realities of producing meaningful content.

    • Leverage optimization: Packaging cross-disciplinary strengths to command higher value in the market.

Thirty years of building, scaling, and leading across digital and physical ecosystems.

For a detailed look at my complete history, connect with me on LinkedIn.

2019–Present: Independent consulting & media creation

Transitioning into high-leverage consulting, media production, and borderless creative direction from a global vantage point.

  • Founding Partner at Fourtwelves, delivering specialized media and high-level design consulting.

  • Founder & Content Creator at Sagasu Running, leveraging deep running experience for technical shoe and system innovation.

  • Independent Design Consultant, auditing pipelines, running cross-functional workshops, and aligning executive leadership globally.

2015–2020: Product designer

Embedding directly into fast-growing startups and product ecosystems to drive organizational strategy and product vision.

  • Design Director at Mural, defining the product roadmap for visual collaboration software.

  • Head of Design at AdvisorEngine, establishing the design team and introducing design thinking methodologies.

  • Senior Product Designer at Ando Food (Expa & Momofuku), leading the physical and digital MVP platform vision.

  • Product Design & Strategy Director at Intersection, defining long-term digital roadmaps for global enterprise retail.

2009–2015: Agency director

Stepping into creative leadership roles at world-renowned design agencies, managing cross-functional teams for global brands.

  • UX Director at AKQA, leading user experience for premium client portfolios.

  • Associate Creative Director at frog, bridging the gap between hardware, software, and physical experiences.

  • Associate Director of UX at Code and Theory, directing complex product platforms and brand transformations.

1997–2008: Foundations in design & innovation

Developing deep technical fluency and user-centered execution across pioneering digital agencies and corporate tech hubs.

  • Senior Information Architect & Art Director at Razorfish and IBM Centers for e-business Innovation.

  • Senior Designer at IconNicholson, shaping early web applications and rich media experiences.

  • Industrial Designer at Guynes Design specializing in drafting, prototyping, and early 3D modeling.

  • Core focus: Building the baseline craft in architecture, industrial design, and early digital product ecosystems.